Mouser Electronics Expands to Japan with Local Customer Service Center
Global Authorized Distributor Now Provides 21 Local Branches Across
Three Continents

June 3, 2015 - Mouser Electronics, Inc., the global authorized distributor with the newest semiconductors and electronic components, today announced the opening of a Japan Customer Service Center, located in Tokyo. Mouser will provide customer service and local technical support as it establishes a deeper collaboration with its local manufacturer partners. Mouser now has 21 offices worldwide, with eight locations in Asia Pacific.

Mouser views Japan as a strong market for innovative technologies, and the significant growth of design engineers and small- to medium-sized production business fits perfectly with Mouser’s model. The global distributor has been offering services to customers in Japan through its comprehensive website at Mouser.com, and through its other offices across Asia. It is prepared to strengthen its brand and presence in this key market.

“In Japan, our business grew 36% last year, and our customer base grew 23%,” stated Mr. Glenn Smith, Mouser Electronics’ President and CEO. “Japan has always been a pioneer in robotics and automotive technologies, and we look forward to being able to serve engineers in Japan with the world’s newest semiconductors and electronic components from our vast lineup of the world’s leading manufacturers. We will provide one-stop shopping with a fast delivery time of about three days.”

“Unlike many distributors that focus on volume, Mouser focuses on new technology and new design,” stated Mr. Smith. “As volume production shifts to China, Japan has seen increasing numbers of design engineers with innovation-driven projects. Small- to medium-production quantities and leading-edge designs are becoming the core of Japan’s electronics market, and it is important for us to have a local presence here in Japan.”

Mouser stocks the newest semiconductors and electronic components authorized by more than 500 brands, including the leading Japanese manufacturers Murata, Panasonic, Toshiba, Taiyo Yuden, TDK, ROHM, OMRON, and the top global brands like Intel, TI, Analog Devices, Altera, NXP, On Semiconductor and more. “When it comes to new technologies, new products and faster time to market, we want customers to think Mouser,” said Mr. Smith. “We also are seeking to establish closer cooperation with Japanese brands to penetrate their products into more designs globally via our platform.”

Mouser has seen solid customer growth in Japan with customers purchasing online through its website, Mouser.com. An incredible annual growth year-on-year validates the need for a local office in the region. The new office will better support existing customers while at the same time enhancing Mouser’s overall marketing efforts to serve new customers in the area.

With its broad product line and unsurpassed customer service, Mouser caters to design engineers and buyers by delivering What’s Next in advanced technologies. Mouser offers customers 21 global support locations and stocks the world’s widest selection of the latest semiconductors and electronic components for the newest design projects. Mouser Electronics’ website is updated daily and searches more than 10 million products to locate over 4 million orderable part numbers available for easy online purchase. Mouser.com also houses an industry-first interactive catalog, data sheets, supplier-specific reference designs, application notes, technical design information, and engineering tools.

Ceremony Photo:
Mouser Electronics opens its new Customer Service Center in Tokyo with a traditional Japanese Kagamiwari Ceremony. Pictured from left are Mouser executives and guests: Junshi Yamaguchi, NXP Chairman; Glenn Smith, Mouser President and CEO; Tsuneyuki Kato, Executive VP of Jetro; Mark Burr-Lonnon, Mouser Sr. VP of APAC & EMEA; Minoru Okamoto, TE Senior Advisor to CEO/Chairman. Pictured in back are Daphne Tien, Mouser APAC Director of Business Development/Marketing; Ho-Pin Tung, Professional Racecar Driver and Toshiyuki Yanagida, Mouser Chief Representative in Japan.

Staff Photo:
Mouser’s new Customer Service Center in Japan. Pictured from left are Mouser team members and executives: Ceres Wang, Akiko Maruyama, Kaori Ishimori, Yoko Shinji, Toshiyuki Yanagida and Daphne Tien. Seated in front are CEO/President Glenn Smith, and Mark Burr-Lonnon.

About Mouser Electronics
Mouser Electronics, a subsidiary of TTI, Inc., is part of Warren Buffett's Berkshire Hathaway family of companies. Mouser is an award-winning, authorized semiconductor and electronic component distributor, focused on the rapid introduction of new products and technologies to electronic design engineers and buyers. Mouser.com features more than 4 million products online from more than 500 manufacturers. Mouser publishes multiple catalogs per year providing designers with up-to-date data on the components now available for the next generation of electronic devices. Mouser ships globally to over 400,000 customers in 170 countries from its 492,000 sq. ft. state-of-the-art facility south of Dallas, Texas. For more information, visit http://www.mouser.com.

Trademarks
Mouser and Mouser Electronics are registered trademarks of Mouser Electronics, Inc. All other products, logos, and company names mentioned herein may be trademarks of their respective owners.

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